Learning Through Workshops
A message from Mike Brindley, Solutions Advisors Chief Sales Officer As Chief Sales Officer at Solutions Advisors, one of my greatest passions is our two-day sales workshop. These sessions are more than training events. They are an opportunity to step back, examine how we approach senior living sales and refocus on what truly matters: understanding […]
Pretty Is Not a Strategy: Why Website Assessments Matter in Senior Living
In senior living, your website is not a brochure. It is your primary conversion engine. Seniors and their families researching independent living, assisted living or memory care often compare several communities before taking the next step. If a site is slow, confusing or difficult to navigate, confidence declines quickly. Visual appeal helps, but performance, structure […]
Culture and Sales: How Leadership Shapes Success and Retention
In senior living, culture isn’t just about décor or dining—it’s the unspoken code that influences how teams perform, communicate and sustain results. Leadership decisions, however well-intended, can sometimes create patterns that disrupt momentum, weaken trust and contribute to staff turnover and missed sales opportunities. It’s important to note: sales isn’t always the root issue. Often, […]
What I Learned When I Shopped 30 Senior Living Communities in 30 Days
By a mystery shopper with a mother in mind … and a notepad in hand. Over the course of one intense month, I posed as a concerned family member calling senior living communities across six states. Some of these calls were lightning-quick callbacks with warm, insightful conversations. Others… well, let’s just say my voicemail inbox […]
Selling Styles in Senior Living: A Tale of Two Journeys – AL/MC vs. IL/CCRC
As the senior living landscape continues to evolve, so must the approaches we take to guide prospective residents and their families through the sales journey. Whether you’re introducing someone to the peace of mind offered by a continuing care retirement community (CCRC) or helping a family navigate the difficult decision to move a loved one […]
Thriving Through Rejection: How to Keep Senior Living Salespeople Motivated
In the world of senior living sales, especially within Life Plan Communities or Continuing Care Retirement Communities (CCRCs), rejection isn’t the exception, it’s the rule. With an average conversion rate hovering around 6%, even the most seasoned professionals face a sea of “no’s” before landing a single “yes.” The emotional toll of that reality is […]
The Impact of AI on Older Adults
While AI is now part of daily life, many Baby Boomers and Gen Xers (68% in a recent survey) say they don’t use it. What they may not realize is that AI is already woven into things we use daily, like customer service, social media, travel apps, navigation, financial transactions, and website chatbots. Just ask […]
Have You SOARed Lately?
Do you sometimes feel like Bill Murray in Groundhog Day? Like you’re doing the same thing day in and day out with few results? Just can’t seem to get over the 89% occupancy mark no matter what you do? Maybe it’s time to turn off the alarm clock and rise and SOAR. That is, gather […]
Is Your Community’s Sluggish Sales Due to a Dropped Tissue? (And Other Shocking Truths)
Let’s be real: senior living sales can be tough. You might be thinking the problem is simple – “We just need more leads!” But what if the reasons for those sluggish sales go way deeper than your lead volume? What if it’s something as seemingly insignificant as…a dropped tissue? Yes, you heard that right. Picture […]
Is Your Senior Living Website Just a Digital Brochure? Why That’s Hurting Occupancy.
For many years, the standard approach to a senior living community’s online presence was simple: create a digital version of the printed brochure. List the services, show a few nice pictures, provide a phone number, and call it a day. While having some online presence is better than none, in today’s competitive and digitally-driven landscape, […]