Stop the Call-Out Madness: Why Senior Living Sales Teams Need More Than a Dial Tone

Recently, in a job listing for a sales counselor at a senior community, the first qualification read: Strive to exceed monthly call targets. Unfortunately, in senior living sales, call out quotas are often viewed as a predictor of success, i.e., the more call outs, the more likely you’ll get a result. It’s a classic case […]