Research, Strategy & Execution for Senior Living Communities
Research, Strategy & Execution
Strategic Marketing Services for Senior Living
Our Services
Sales & Marketing Assessments
You may have tripped a bond covenant. Or maybe you are stabilized but want to be proactive so you do not get caught behind. Our sales and marketing assessments analyze your complete program, evaluating the quality of your sales approach, your marketing and advertising strategies as well as your digital presence. You will be excited about what you will learn.
Marketing Planning
Whether developing a project marketing plan for a new community or expansion, an annual marketing plan or a quarterly marketing plan designed to allow for quickly adapting tactics based on results we will guide you every step of the way. Our collaborative marketing planning process assesses the effectiveness of prior activities and determines future SMART tactics (specific, measurable, attainable, relevant and timelined) to help generate leads, advance existing prospects through the sales cycle and convert prospects in late planning and action into deposits.
Brand Strategy & Development for Senior Living
Brand Development
Who are you? What is your brand? And what is your brand’s visual identity? We will develop exactly what you need to stand out from the competition.
- Discovery & Assessment:
We start by understanding your community’s current operations, challenges and goals. - Market Research & Analysis:
In-depth research is conducted to identify trends, opportunities and areas for growth through focus groups and surveys. - Implementation & Support:
Our team works alongside yours to implement strategies, monitor progress and refine plans for continued success.
Senior Living Market Research & Analysis
Market Research & Analysis
Our marketing solutions are designed to help senior living communities stand out and connect with prospects through innovative, data-driven campaigns.
Curious about your positioning in the market? Are you priced appropriately? Offer the right contracts? Gain a comprehensive understanding of your community’s market position. Our research identifies trends, demographic shifts and opportunities for growth, ensuring your community remains competitive.
- Competitive analysis to highlight differentiators and opportunities
- Pricing and contract analysis and recommendations
- Market studies tailored to your location and target audience
- First Impressions Analysis
Solutions Advisors: Senior Living Experts
Why Choose Solutions Advisors?
Proven Expertise:
With decades of experience in senior living working at the community level, our team understands the unique challenges communities face. We have worked in your seat. We have been in the field. We get it.
Tailored Solutions:
We aren’t cookie-cutter. What works in an urban area does not necessarily work in rural America. What works for an entrance fee Life Plan Community doesn’t always make sense for a monthly rental. Every community is unique. And, we create customized strategies based on your specific goals and market.
Data-Driven Results:
We accumulate data, we analyze that data and we adapt our approach based on effectiveness. We are not a ‘set it and forget it’ company. And we do not hesitate to make changes when something is not working.
Partner with Solutions Advisors for Senior Living Success
Discover how bold ideas, smart strategies and personalized solutions can help your senior living community thrive in today’s competitive landscape.