The LeadingAge PA 2026 Annual Conference is just around the corner, and Solutions Advisors is excited to be part of it. From May 11–13 in Hershey, PA, senior living professionals from across the region will come together to share ideas, explore new strategies and tackle the challenges facing today’s communities.
If you’re attending, we invite you to stop by Booth #67 to connect with our team. Whether you’re looking to improve occupancy, refine your marketing strategy or better understand how your sales process is performing, we’d love to start the conversation.
But there’s one event you won’t want to miss while you’re there.
A Closer Look at the First Impression
On Monday, May 11 from 12:30–1:30 pm, our Senior Consultant, Paul O’Brien, will present:
“The Good, The Bad, The Ugly – The Sequel: 30 Days, 30 Shops” (Session 50-A)
What Happens When You See Your Sales Process Through a Different Lens?
Over the course of 30 days, Paul stepped into the role of a prospective family member and engaged with senior living communities across multiple markets.
The goal wasn’t to judge; it was to understand:
- What today’s prospect actually experiences
- Where connections are made, or missed
- And how small moments shape big decisions
What emerged was a clear, and at times unexpected, picture of the current sales experience.
Three Themes You Won’t Want to Miss
Without giving too much away, here’s a preview of what we’ll explore:
- First Impressions Are More Fragile Than You Think
From the very first interaction, subtle signals can either build trust or quietly erode it. - Information Alone Isn’t Enough
Many teams are doing a lot right, but still falling short in ways that matter most to families. - The Difference Between Good and Great Is Smaller (and Bigger) Than You Think
It’s not about major overhauls. It’s about the moments that either create connections or miss it entirely.
Why This Matters Now
Today’s families aren’t just gathering information; they’re evaluating how they feel in every interaction. And those feelings often determine what happens next.
Let’s Talk About It
At our session, we’ll walk through:
- What we saw
- What it means
- And how sales teams can elevate the experience in practical, meaningful ways
No theory, just real-world insight.
Join Us
Booth #67 – Stop by and say hello
“30 Shops in 30 Days: What I Learned” – Don’t miss it
If you’ve ever wondered how your sales experience actually feels to a prospect…this is the session for you.