Do you sometimes feel like Bill Murray in Groundhog Day? Like you’re doing the same thing day in and day out with few results? Just can’t seem to get over the 89% occupancy mark no matter what you do?
Maybe it’s time to turn off the alarm clock and rise and SOAR. That is, gather your team and conduct a SOAR analysis to refocus attention on your community’s Strengths, Opportunities, Aspirations and Results. While a SOAR analysis is often done in conjunction with a strategic plan or marketing assessment, Solutions Advisors encourages communities to conduct a SOAR session every two years to not only to stay ahead of the changing market but also take the temperature of your own community regarding competitive advantages and brand identity.
If you feel stuck in a time warp, a SOAR analysis can energize your marketing team by shifting from a negative ‘that’s the way we’ve always done it’ mindset, to a more proactive focus on your community’s strengths and unique value proposition to create positive messages that resonate with a new breed of prospects. Not only can a SOAR help define and clarify your community’s strengths but help the team brainstorm new strategies to more concisely target your various audiences, generate new leads and compel them to take action.
Instead of focusing on short-term goals, a SOAR session can be both inspirational and motivational by looking at longer-term, big-picture aspirations. Want to be the leader in innovative programming focused on wellness and longevity? Want a fresh focus on education and life-long learning, or spotlight your robust intergenerational program? A SOAR session encourages your team to think bigger and bolder about the future of your community and develop a road map to achieve that future.
How will you measure success? A SOAR session can help set specific goals in order to measure outcomes and results.
So, if you’re feeling like every day is Groundhog Day, skip the snooze button and try a SOAR session to take your community to new heights.
Want to learn how Solutions Advisors is helping sales teams invest a SOAR analysis that helps drives occupancy? Let’s talk. Contact Mike Brindley, Chief Sales Officer, at 866-342-2267 or fill out the form below:
